OLISE: THE HOSPITALITY EFFECT
At Moroso's Clerkenwell showroom, OLISE Magazine gathered an engaged design community to explore The Hospitality Effect—how the interplay between hospitality and residential design is reshaping how we live and work.
Hosted by OLISE Magazine and moderated by the inimitable Vanessa Brady OBE, the event welcomed a dynamic panel featuring Rose Murray (Founder, These White Walls), Cindy Mehdi (Senior Associate Architect, Customs Bureau), and Jane Maciver (Design Director, MAWD). Together, they unpacked how luxury, innovation, and the warmth of hospitality are influencing residential design—and how our homes are quietly informing the future of hospitality.

The conversation began on a personal note. Each panelist shared what The Hospitality Effect means to them: a blurring of lines between public and private, and a call to design spaces that feel as thoughtful and immersive as a five-star suite, whether at home or away.
Rose Murray spoke of spaces as quiet theatre, inviting sensory experiences and storytelling into her residential work, and finding that domestic rituals increasingly inform her hospitality projects. Cindy Mehdi reflected on the balancing act of maintaining brand identity in large-scale hotels while introducing intimate, home-like moments that feel personal and human. Jane Maciver offered insights into crafting residential spaces with the seamless indulgence of a luxury hotel suite, weaving in elements like zoning, welcome sequences, and layered amenities.
The panelists dived deeper into how materials and emotional tone define both hospitality and residential design. They discussed the allure of tactile, humble materials, often overshadowed by glossy finishes and how these can create spaces that resonate on a human level. Cindy shared the challenge of selecting materials that are both visually striking and durable, essential for high-traffic hospitality spaces. Jane highlighted the behind-the-scenes functionality that ensures a hotel suite feels indulgent but never overdesigned.
Looking forward, the discussion turned introspective. Vanessa posed the question of how the post-pandemic world has blurred personal and public spaces, and whether residential design is influencing hospitality in new and surprising ways. The panelists spoke of increased experimentation, the need for soulful spaces, and the quiet push against cautious briefs. From regional crossovers to risk-taking clients, there was a palpable excitement about the future of design.



The morning concluded with an open Q&A, where audience members shared their own experiences navigating the shifting boundaries between hospitality and home. The conversation underscored the communal spirit of design, where stories, challenges, and inspirations are shared, and where the community can support meaningful initiatives like Furnishing Futures.



As guests lingered over coffee and explored the stunning Moroso showroom, the message was clear:The Hospitality Effectis not just a trend, it’s a call to create spaces that are thoughtful, luxurious, and profoundly human.
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