
VANESSA BRADY
ICON OF TODAY
Vanessa Brady is the founder and CEO of the Society of British & International Interior Design (SBID), one of the UK’s most influential professional bodies for the industry. With a career spanning decades, she has consistently challenged the status quo and made her mark as a force for change.
Q: You have achieved an incredible amount for the design industry as well as being a role model for women in business. Can you please tell us what drives you?
I can't bear an injustice. I will fight tooth and nail for others and perhaps its also a resistance that I have always felt towards bullies that has made me fight back and I learned to stream it into something positive. I don’t like to see others who can’t defend themselves being abused. I know I can’t change the world but if I can change a little part of wrong within it – I feel I have stood up for myself as well as those who can’t.
Q: Your early career in the interior design world was not a conventional beginning. How did it all start?
I entered via the building trade, the builders told me I had an ‘eye’ when I was on my way past builder’s sites on the Old Christchurch Road in Bournemouth to the college. I still remember the building facades being painted in ‘Chocolate Brown among terraces of cream and thought wow, that’s daring and there I was off to study fashion, textiles and design. I merged into what I liked, thinking I’d like fashion more. I think it was because I was a middle child and grew up with ‘hand me downs’ whilst both sisters had new as often happens with three children. Now I take great care of my clothes and shoes and all my things as I have new things. It’s funny what shapes you. I learned that I preferred the adornment and construction of interior space more than clothes and fell into interior design rather than having a understanding or passion for it initially.
Q: As a woman in business can you share with us your most challenging time and how you overcame it?
Interestingly it was setting up the SBID. I felt that as a design practice was unlikely to sell on the stock exchange, like a fashion brand or building contractor did, that I would gift the practice to my staff and create a standard-bearer body to help shape and guide the profession. I had earned a very good living from it and as it was still emerging as a profession and there were limited resources and certainly no direction or leadership to move it to the next level. I was invited to a special dinner and although I cannot say where or with whom I was asked to create standards and I said I would do so thinking it would take me a year or so.
The experience from old school knowledge to computer generated learning was transitioning and I could help capture the expertise that was ready to exit the workforce to share and blend emerging talent to create a professional direction in design practice. Well you would have thought I had stolen money from someone’s mother – I was subjected to a vicious smear campaign as were some of my family but rumours continued. It was aimed at preventing the success of SBID. I was uninvited to events, I was severely tainted and blackballed and I didn’t know why. When I found out what was being said it was not only too late as everyone had heard it but I was saddened by those who I had thought knew me better, had listened and failed to approach me or stop it. It toughened me up and I grew up. I broke though the barriers and obstructions that were created to prevent the success of SBID.

Revenge is a dish best served cold they say. What occurred was the success of SBID from the talented and honest people around me who make up our advisory board, our team and our success. SBID is now the largest professional design body in Europe. Success will overcome revenge and so I say kill them with a smile when you are being abused.
Q: If you were standing in front of your 20 year old self, what two pieces of advice would you give?
What a great question. Do not listen to others who are less than you – do not pay attention to ‘white noise’. You don’t need people around you who want to see you fail. It is better to try and fail than to regret trying at all. You grow from every success and every failure so go for it and don’t look backwards. Be honest to yourself and listen to those who are knowledgeable not those who are jealous. Sometimes you need to learn that you are not cut out for it but you need to get there at your own pace. It is the journey that makes us whole.
Q: You have built a strong presence in the Middle East, what advice would you give to designers wanting to work in this region?
I always had a ‘fixer’ this meant that for those families and places where I was not accepted as a woman years ago (and that is very much changing today) I had a fixer to ensure that my fees were paid, and I could attend equally represented for business matters where a woman was not equally accepted. I paid a fee and I always got paid. It was worth every penny. Sometimes a client would not even look at me albeit there was just three in the room, I was totally ignored. I used to punish that!
I call it ‘moaning money’ I’m glad to say that in the main that is changing fast although there is still much to be done but in numbers and together we can achieve so much more and so woman must stick together and support each other.
Q: Your portfolio of different global projects is breathtaking. Which is your favourite one and why?
Well that it very kind of you. I often think its something for its simplicity. I like to accessorise, but my design is simple, classic and timeless so its hard to name one and I do change my mind as they are determined by the weather and time of day or night. I think I can say that the most recent one is often the most favourite. I often found it hard because my clients for security reasons did not have their designs photographed. I did a lot of work in Monaco, a lot in the Middle East and of course London and Spain too. I think it’s the front door where the entrance is supposed to take your breath away, I like that the most and particularly when it’s not a grand project. Is it wrong to also say the WC? It is the smallest space but it is where everyone can look around in private and in awe so I always did a real wow on a guest WC.
Q: Many entrepreneurs and designers are trying to build their interior businesses. One of the main feedbacks we hear is how do I get more clients? How can people find me when the market is so competitive? What advice can you offer them?
I suggest that designers align with estate agents as they can easily provide quick ball park budgets for interiors to a potential purchaser and that helps the buyer decide the sale. Such relationships help everyone. I also advise designers to keep their eye on planning portals as these are potential projects but it is also important to work up and down the supply chain for the discipline the designer is working in so it might be a banking or asset company or it might be a care home company or a hospital group … these investors are always keen to find new designers and inspiration for their projects.










