Inside the Creative World of Matthew Williamson
EXPERTS 15.10.24
Q: Your designs are known for their vibrant use of colour and pattern. How do you tailor these elements to reflect a client’s personality and preferences?
Colour can be the most important tool in your creative kit to transform a space and inject instant atmosphere and personality. Get this right and you are well on track for everything else. I try to find a colour which resonates with the homeowner, but a colour which is liveable and one which makes them feel good. Wrapping a room in a favourite colour is a great first step. I then like to find an object the client loves to draw inspiration from for the rest of the space. It could be a vintage china plate they love the pattern of, which could then translate to all the soft furnishings for example. It could be an inherited piece of furniture they own, which may just need a new lease of life with a fresh lick of paint. More often than not, all the elements or clues are already there within the space - an interior designer may just see things with a new and different perspective. The main thing is to keep the client in mind and try to reflect their personality in every choice you make. I always want the client to feel that I’ve understood exactly what makes them happy!
Q: What sources of inspiration do you find yourself returning to, and how do they shape your approach to design?
I’m constantly inspired by the natural world. More specifically, the vegetation and native species of all the places I visit, but also their buildings and architecture. More recently, I’ve been inspired by Spain, in particular Deià in Mallorca where I live. I can see my work becoming a little more rustic as of late, largely due to observing my immediate surroundings.
Q: In your first interior design book Living Bright, you discuss how colour influences your home, client projects, and homeware products. How do you ensure a cohesive colour story across these different areas?
Colour comes like second nature to me - I’ve always struggled more with neutrals. My instinct always leads me to a colourful palette, no matter the project I’m working on, as it brings life, atmosphere and personality to a space. Over the years, I’ve refined my eye and taste for colour and how best to work up a palette that flows from room to room for example. I think colour is so personal and we all see tones differently so it’s important to go with your gut and use the colours that speak to you the most.
Q: What is one colour trend you think is big in 2024, and how can readers incorporate it into their homes in an accessible way?
In 2024, unusual colour combinations are becoming more commonplace as people strive to create unique homes. Making way for more characterful tones, we are seeing less neutrals such as white, beige and grey being used which can sometimes feel flat and perhaps a little bland. Instead, tones of pink, tan, clay, terracotta, peach and stone instantly warm up and add character to a space, whether used individually or combined in one scheme, whilst being easy to live with.
Q: Can you share an example of a design project where you took a significant risk, and how it paid off?
A few years ago, I designed a suite for the Belmond La Residencia hotel in Mallorca, Spain, and took a risk to make the space very much in my eclectic maximalist style. Somehow, the suite stands out from the other rooms in the hotel but in a good way. It oozes personality and charm, yet still feels respectful of its location. I think hotel rooms can afford to be a little bit risky as no one is in them for long and it’s on holiday you can afford to step outside of your interior comfort zone.
Q: What is your creative process when working on a collaboration?
My collaborations always start with me asking myself if I will get on with this partner and if I can see myself having a good time with them throughout the creative process. Are we aligned on most points and essentially on the same page with lots of common ground? Ultimately, do we both want the same results from the collaboration? Without this in place, a collaboration is unlikely to work, so it’s wise to pick your partners with this in mind. A bit like how I imagine going on a first date would be! It’s always a risk but can work out wonderfully if the fit is right.
Q: Which of your collaborations are you most proud of, and why?
I’m most proud of my newest collaborations with Pooky, Ruggable and Dusty Deco, which will be launching soon. I also loved working on my fashion collections with H&M and more recently Kurt Guiger.
Q: How do you see the role of interior designers evolving in the future, especially with the rapid changes in technology and lifestyle?
I think things will get even more remote with us all working so much online. However, I’m an old school pen and paper kind of person and I love nothing more than an inspiring face to face meeting. I feel they are becoming rarer but I’m a firm believer that working directly with people is a far more creative, effective and rewarding method.
Q: If you could design a room inspired by any place in the world, where would it be and why?
I’d love to design the interiors for a hotel chain, maybe, selfishly, in Mallorca where I live or at least in Spain. I sometimes imagine doing so with the codes of their brand and a distinctly Balearic layer to it. That would be my dream job. I’m manifesting!